
WhatsApp — Able to Be Unavailable
Even a generation that lives online needs to be unavailable sometimes.
We used this simple premise to launch WhatsApp’s newest privacy feature, Online Presence, to youth audiences in Brazil, India, and the UK. For them, deciding who sees them online, and when, lets them take back control and make their own rules.






Art Director: Steph Johnson
Copywriter: Nicholas San Marzano
Creative Director: Garrett Jones
Director: Ariel Danziger
DP: Jeff Bierman
Editor: Alejo Santos