Gatorade — For the Wind ft. Elena Delle Donne

Faced with her biggest challenge as a player, Elena Delle Donne set out to find inspiration from the most powerful force in her life – her older sister, Lizzie. Through her sisterly connection and Lizzie’s simple love for the wind, she pushed through to rediscover her love for the game.

Press

AdWeek | Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable Gatorade Film

Fast Company | WNBA MVP Elena Delle Donne Gets Personal In Striking New Gatorade Ad

ESPN | Despite distance, Elena Delle Donne feels her sister's presence in Chicago

Awards

Clio Awards | Sports | Short Film | Gold

Film

Activation

We created a wind-powered art installation to bring to life how Elena Delle Donne is powered by the wind. The sculpture, crafted by artist Michael Murphy, uses 1,606 wind spinners and a 20x20ft metal structure to create a unique perceptual experience for the viewer: the portrait of Elena can only be viewed from one specific vantage point. The sculpture was placed outside the Chicago Sky arena for fans to interact with.