The Recording Academy — Compton ft. Kendrick Lamar

As part of the Witness Greatness campaign, we captured Kendrick Lamar and local Compton residents (including the mayor) perform a powerful rendition of “Alright”, which was nominated for Best Rap Song (one of his 11 nominations that year).

With zero paid media, the film earned 197 million impressions. In the midst of the Black Lives Matter movement, the film became a poignant celebration of not just Kendrick, but the entire community and its Greatness.

Press

Complex | Kendrick Lamar Turns Up in Compton for the Grammys' "Witness Greatness" Campaign

Billboard | Compton Shows Love to Kendrick Lamar’s ‘Alright’ in New Grammys Promo

Fast Company | Kendrick Lamar Heads Back to Compton for a Passionate Performance of “Alright”

Awards

Clio Music | Grand Award | Use of Music in a Short Film

Clio Music | Bronze | Short Film

Cannes Lions | Bronze | Film Craft Use of Music

Cannes Lions | Shortlist in 6 categories

D&AD | Yellow Pencil | Branded Content

One Show | Merit | Branded Entertainment