ALIMA — Breath for All
Rise
Start your day with focus and intention. Inspired by the bright red suns that rise over the savanna.
Unwind
Relax your mind and body at the end of the day. Inspired by otherworldy rock formations in Burkina Faso and Chad and dazzling Milky Way sightings in Southern Africa.
Across sub-Saharan Africa, acute respiratory infection is a leading cause of death due to a lack of medical oxygen. ALIMA’s (The Alliance for International Medical Action) Breath for All program trains health workers and provides life-saving equipment and medical oxygen supplies.
Our insight for their latest fundraising campaign was simple: we take breathing for granted. Our culture spends time and money on things like breathwork apps and meditation classes, while millions of patients in sub-Saharan oxygen are fighting for breath. So, we decided to tap into this phenomenon and create breathwork visuals that invite donors to take a breath, then give a breath.
Press
LBB| Multidimensional audio and stunning visuals invite the audience to take and give a breath
Creativepool| ALIMA bring Breath for All across sub-Saharan Africa #BehindTheIdea
Good Marketing Unplugged Podcast| How to design impactful digital fundraising campaigns: Insights from ALIMA’s viral “Breath for All”
Awards
Shorty Awards | Social Good Campaign | Gold
Shorty Awards | Campaign by Diverse Owned Businesses | Silver
We imagined three distinct visuals featuring different guided breathwork exercises and sub-Saharan landscapes. World-renowned digital artist Six N. Five turned them into living, breathing worlds.
Refresh
Energize your afternoon. Inspired by the snaking pathways of the Congo River.
The hero asset for the campaign is an extended guided breathwork meditation that features a bright orange sun that comes to life and directs your breath. The film features an original 8D soundscape inspired by traditional African instruments. Wear headphones for the full immersive sound experience.
Merch
Creative Director: Steph Johnson, Malu Lara
Art: Six N. Five
Music, Sound Design, Mix: MassiveMusic
Editor: Steph Johnson
VO: Blessyn Cure
Breathwork Consultant: Sinead Studio
Managing Director: Neda Azarfar, Nazar Works