Las Vegas — Yes Chef!
Las Vegas wanted to shed its culinary stereotypes of towering all-you-can-eat buffets and celebrity chefs with frosted tips, and show the world that the city is a premiere food destination—a place where diners can amuse their bouche and chefs can dream big. Where the answer is always a resounding “Yes Chef!”
We turned the eponymous kitchen phrase into a rallying cry that took the form of a custom composed EDM track (because Vegas) and filmed people filling their bellies at 12 of the best restaurants on the Strip.
The deliciously fun film debuted at the World’s 50 Best Restaurants awards ceremony as a way to welcome chefs, foodies, and industry insiders to the city and get the Vegas party started.
Film
Activation
At the awards ceremony we created a surprise and delight photo booth activation for guests to interact with. We constructed what looks like a standard industrial restaurant fridge on the outside, but step inside to find a Vegas culinary club—neon signs, a mirrored infinity mirror, and the custom track bumping through the sound system.
Art Director: Steph Johnson
Copywriter: Ben Becker
Creative Director: Blake Morris
ECD: Garrett Jones
Director: Blaise Cepis
DP: Dan Dealy
Editor: Danielle Schneiderman
Music, Mix: Pickle