Corona — For the Fans Who Never Lose ft. Eli Manning, Carmelo Anthony

We brought the beach mindset to the game for the 2024 football and hoops season. Using the two chillest professional athletes ever, we showed how sports are best enjoyed when you care less about the score, and more about the camaraderie, the food, the halftime shows, and all the other off-the-field stuff that makes being a fan great. Because when you focus on that, you can’t lose.

Over the course of the campaign, one of our ideas (which started off as a humble :06 Instagram ad) really took off. Lime Wedge Football is a tailgating game where you flick a lime through Corona goal posts. It got so much love that we made an official game set signed by Eli that fans could order online. It ended up selling out and resulting in over 200 million impressions, 65 earned media placements, and Corona's best performing PR program ever.

Press

AdAge| Corona and Eli Manning team up for Lime Wedge Football game

Sports Illustrated| Eli Manning Q&A: Lime Wedge Football

Forbes| Eli Manning Teams Up With Corona To Make The Ultimate NFL Tailgate Game