Gatorade — You Fuel Us We Fuel You

ft. Jayson Tatum, Serena Williams, Christian Pulisic, Lionel Sanders

 

Gatorade studies the best athletes to develop the most advanced range of sports fuel. The campaign brought us all over the country to shoot 4 very different professional athletes who all use Gatorade’s (pretty insane and futuristic) product innovation to fuel their game.

Press

New York Times | Your Sweat Will See You Now

Fast Company | Serena Williams Talks About Her New Tech-Infused Gatorade Ad

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AD: Stephanie Johnson
CW: Paula Henzel
CD: Doug Menezes + Mark Peters
Producer: Kaitlin Moore
Director: Ernest Desumbila
Editing + Post: Sauvage

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