
Gatorade — You Fuel Us We Fuel You
ft. Jayson Tatum, Serena Williams, Christian Pulisic, Lionel Sanders
Gatorade studies the best athletes to develop the most advanced range of sports fuel. The campaign brought us all over the country to shoot 4 very different professional athletes who all use Gatorade’s (pretty insane and futuristic) product innovation to fuel their game.
Press
New York Times | Your Sweat Will See You Now
Fast Company | Serena Williams Talks About Her New Tech-Infused Gatorade Ad












AD: Stephanie Johnson
CW: Paula Henzel
CD: Doug Menezes + Mark Peters
Producer: Kaitlin Moore
Director: Ernest Desumbila
Editing + Post: Sauvage