The Recording Academy — Records of Credit

 

Following the success of our first Behind the Record campaign in 2019 (where 3000+ artists created Credit Covers that gave credit to all the collaborators behind their records), we revamped the design for 2020 and create a music-filled launch film that was an ode to all those collaborators.

I led the art direction and writing for the film, which features 33 album titles woven into the script, both in the voiceover (narrated by Grammy winning spoken word artist J.Ivy) and the illustrations. Can you spot all the visual easter eggs that nod to each album?

Press

Muse by Clio | The Grammys Fit 33 Famous Album Titles Into a New 90-Second Spot

Awards

D&AD | Graphic Design, Motion Design | Wood Pencil

Clio Awards | Clio Music | Use of Music in Film | Bronze

The One Show | 4x Shortlists

ADC Awards | Animation | Merit

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CD: Jason Karley
AD: Stephanie Johnson
CW: Stephanie Johnson, Paula Henzel
Illustration: Pedro, Pastel & Besouro
Music: Canja Audio Culture

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