Gatorade — Sisters in Sweat
ft. Serena Williams
Girls drop out of sports at 1.5x the rate of boys by age 14. By age 17, more than half of girls will quit playing sports altogether. The Sisters in Sweat campaign celebrates the incredible bonds formed through sports and urges girls to stay in the game. I think Serena said it best on Twitter: "There are so many reasons to quit, but even more to keep playing. Even if you don’t go pro, sports can teach you so much. So keep playing."
Press
AdWeek | Serena Williams Encourages Her Daughter to Pursue Sports in TBWA\Chiat\Day’s ‘Sisters in Sweat’ Campaign
ESPN | Serena Williams Gives Ode to Her Daughter About the Power of Sports
Refinery29 | Serena Williams' Message To Female Athletes Will Make You Cry
Forbes | Gatorade Teams Up With Serena Williams To Keep Girls Playing Sports
Awards
Clio Awards | Clio Sports | Social Good | Grand
Clio Awards | Clio Sports | Short Film | Silver
The One Show | Branded Entertainment | Merit
AICP Awards | Cause | Shortlist
CD: Kirsten Rutherford, Mark Peters
AD: Stephanie Johnson
CW: Paula Henzel
Producer: Ian Mitchell
Director: Jaci Judelson
Editor: Chris Murphy
Music: "Girl on Fire" by Alicia Keys, Pivot Audio