Nike — Play New

ft. Jackelyn Ho

 

Concepted and directed for Nike Los Angeles’ social channels and retail displays at The Grove and Santa Monica Promenade.

New Peaks features fitness queen and climber Jackelyn Ho celebrating movement in all forms at legendary Los Angeles bouldering spot Stoney Point Park. We translated Jackelyn’s message of joy and inclusivity into a playful approach to filming: mixing multiple formats (Alexa Mini, Super8, Nishika film photography), props (flowers to symbolize joy), and an eclectic wardrobe mix of athletic and streetwear.

:30

:15

Screen Shot 2021-08-11 at 7.28.08 PM.png
Screen Shot 2021-08-11 at 7.29.04 PM.png
Screen Shot 2021-08-11 at 7.31.49 PM.png
Screen Shot 2021-08-11 at 7.27.15 PM.png
Screen Shot 2021-08-11 at 7.29.52 PM.png
Screen Shot 2021-08-11 at 7.29.30 PM.png
Screen Shot 2021-08-11 at 7.28.36 PM.png
Screen Shot 2021-08-11 at 7.30.10 PM.png
Screen Shot 2021-08-11 at 7.32.03 PM.png
Screen Shot 2021-08-11 at 7.27.55 PM.png
Screen Shot 2021-08-11 at 7.27.42 PM.png
Screen Shot 2021-08-11 at 7.27.00 PM.png

Directors: Steph Johnson + Ari Bre Bre

DP: Joanna Thanh há Nguyen, 1st AD: Sloan Abihaidar, 1st AC: Keitumetse Mokhonwana, 2nd AC: Briana Monet, Key Grip: Annie Williams

Sound Mixer: Casey Minatrea, HMUA: Elyse Thoms, Stylist: Danasia Sutton, PA: Dom Ellis + Victor Hernandez

Editors: Ari Bre Bre + Reed Thomas Lawrence, Assistant Editor: Erik Vogt-Nilsen

Animator: Deepti Menon, Colorist: Phil Choe, Post Sound Mixer: Jackie! Zhou

Copywriter: Tara Aquino, Line Producer: Diane Ng, Project Leads: Nicole Ortega + Michael Hamane

Previous

 — #ShotoniPhone
Next

The Recording Academy — Records of Credit