WhatsApp — Avatars Global Launch ft. Raja Kumari

The global launch of Avatars marks the first step in WhatsApp’s journey into the metaverse, allowing their 2 billion users to represent themselves and communicate with their favorite people in a new, more expressive way.

We enlisted the unstoppable Indian-American artist Raja Kumari and her new song “The Don” to help us kick off the campaign. The film is part of a global rollout in India, Brazil, and the UK that features local artists across social, OOH, and a media partnership with Hypebeast.

Press

Design Boom| Meta's personalized avatars are launching on WhatsApp

The Verge| WhatsApp is adding official support for Meta’s Bitmoji-style avatars

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Raja Kumari

Diljit Dosanjh

Jão

Karem Keiko

Art Director: Steph Johnson

Copywriter: Peter Albores

Creative Director: Garrett Jones

Director: Henri & Sebastian

DP: Jon Chema

Editor: Mah Ferraz

VFX: Mathematic

Sound Design, Mix: Lime Studios

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