With 52 million strong nationwide, crypto owners are now a critical part of the political landscape. To mobilize the movement and make those voices known, we hit the road on a nationwide 5 swing state tour, mixing music, politics, and innovation. Featuring artists like Big Sean, The Black Keys, Black Pumas, Jessie Murph, 070 Shake and Lauv, alongside founders, policymakers, and Coinbase CEO Brian Armstrong, with a finale in Washington, D.C. featuring The Chainsmokers on voter registration day.

Press

CNBC| Coinbase-backed lobby urges ABC to ask about crypto in Trump-Harris debate

NASDAQ| Bipartisan Consensus Emerges on Final Day of America Loves Crypto Tour

Yahoo! Finance | Advocates at Stand With Crypto Seek to Turn Crypto Enthusiasts Into Swing-State Voters

Bitcoin Magazine | Nevada Welcomes Bitcoin and Crypto: Day Two of the America Loves Crypto Tour

Case Study

The Bus

The Shows

Video Content

For each show on the tour, we created videos that featured unique state-specific stats about the power of crypto voters.

NFT Passes

Vote Juice

Sustainably sourced from America’s 52 million crypto owners, Vote Juice is the cheeky Official Beverage of the America πŸ’œ Crypto Tour. We made it exclusively available at our grand finale rally in Washington, D.C. featuring The Chainsmokers and Coinbase CEO Brian Armstrong.

Merch

Creative Directors: Jordan Pories, Esteban Jiminez

Art Director: Steph Johnson

Copywriter: Ben Becker

Producers: Molly Tanen, Chelsea Larner, Esther Downie, Ellie Leonidas

Design: Peter Reid, Katy Lee

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