With 52 million strong nationwide, crypto owners are now a critical part of the political landscape. To mobilize the movement and make those voices known, we hit the road on a nationwide 5 swing state tour, mixing music, politics, and innovation. Featuring artists like Big Sean, The Black Keys, Black Pumas, Jessie Murph, 070 Shake and Lauv, alongside founders, policymakers, and Coinbase CEO Brian Armstrong, with a finale in Washington, D.C. featuring The Chainsmokers on voter registration day.
Press
CNBC| Coinbase-backed lobby urges ABC to ask about crypto in Trump-Harris debate
NASDAQ| Bipartisan Consensus Emerges on Final Day of America Loves Crypto Tour
Yahoo! Finance | Advocates at Stand With Crypto Seek to Turn Crypto Enthusiasts Into Swing-State Voters
Bitcoin Magazine | Nevada Welcomes Bitcoin and Crypto: Day Two of the America Loves Crypto Tour
Case Study
The Bus
The Shows
Video Content
For each show on the tour, we created videos that featured unique state-specific stats about the power of crypto voters.
NFT Passes
Vote Juice
Sustainably sourced from America’s 52 million crypto owners, Vote Juice is the cheeky Official Beverage of the America 💜 Crypto Tour. We made it exclusively available at our grand finale rally in Washington, D.C. featuring The Chainsmokers and Coinbase CEO Brian Armstrong.
Merch
Creative Directors: Jordan Pories, Esteban Jiminez
Art Director: Steph Johnson
Copywriter: Ben Becker
Producers: Molly Tanen, Chelsea Larner, Esther Downie, Ellie Leonidas
Design: Peter Reid, Katy Lee