WhatsApp — Finding Presence ft. Giulia Be, KL Rahul

For WhatsApp’s first ever docu-style branded content, we gave Brazilian singer/songwriter/actor Giulia Be and Indian cricket star KL Rahul early access to WhatsApp’s newest privacy tool, Online Presence. We captured them going about their everyday lives, using the tool to find presence and focus on the things they’re most passionate about.

I was deep in the creative trenches for this project: leading art direction, working with Giulia and KL to create an authentic and brand-focused story, writing scripts, and developing the design and animation style.

Giulia Be

Episode 1