Corona — For the Fans Who Never Lose ft. Eli Manning, Carmelo Anthony
We brought the beach mindset to the game for 2024 hoops season. Using the two chillest professional athletes ever, we showed how sports are best enjoyed when you care less about the score, and more about the camaraderie, the food, the halftime shows, and all the other off-the-field stuff that makes being a fan great. Because when you focus on that, you can’t lose.
Creative Director: Ricky Johanet, Jordan Sparrow
Art Director: Steph Johnson
Copywriter: Josiah Hoeflinger
Producer: Whitney Husnik
Director: Aaron Stoller