The campaign for the 58th Grammy Awards is built around the rare and transcendent moments that define music's biggest night. "Witness Greatness" touched everything– The Super Bowl, street corners, music blogs, social media, and the Grammys stage itself. Our film that brought Kendrick back home to Compton picked up some hardware from Cannes, D&AD and The One Show (and shoutouts from Kendrick, Pharrell, and Black Lives Matter Leader Deray Mckesson).
Complex | Kendrick Lamar Turns Up in Compton for the Grammys' "Witness Greatness" Campaign
Billboard | Compton Shows Love to Kendrick Lamar's 'Alright' in New Grammys Promo
MTV | K. Dot Celebrates His 11 Nominations With an Inspiring Hometown Singalong