Gatorade / You Fuel Us We Fuel You
Gatorade studies the best athletes to develop the most advanced range of sports fuel. The campaign brought us all over the country to shoot 4 very different professional athletes who all use Gatorade’s (pretty insane and futuristic) product innovation to fuel their game.
New York Times | Your Sweat Will See You Now
Fast Company | Serena Williams Talks About Her New Tech-Infused Gatorade Ad