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Gatorade / You Fuel Us We Fuel You

Gatorade studies the best athletes to develop the most advanced range of sports fuel. The campaign brought us all over the country to shoot 4 very different professional athletes who all use Gatorade’s (pretty insane and futuristic) product innovation to fuel their game.

New York Times | Your Sweat Will See You Now

Fast Company | Serena Williams Talks About Her New Tech-Infused Gatorade Ad

CD: Doug Menezes + Mark Peters
AD: Stephanie Johnson
CW: Paula Henzel
Producer: Kaitlin Moore
Director: Ernest Desumbila
Editing + Post: Sauvage