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Gatorade / Water Made Active

The first global product campaign for G Active, Gatorade’s new fitness water. Since this was the first time introducing G Active to the world we had the opportunity to create and shape every touchpoint for the brand moving forward: the “active water drop” design device that is now being used across all communication, brand identity, retail strategy, global templates, and trans-creation. The campaign was just launched in Mexico and will be launched across Asia, Europe, and Latin America in 2019.

CD: Doug Menezes
AD: Stephanie Johnson
CW: Paula Henzel
Producer: Guia Iacomin
Director: Hannah Lux Davis
Editor: Jarrett Fijal
Photographer: JUCO